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- VP of Mary Free Bed Kids Rehabilitation Hospital Initiatives and Partnerships
Description
About Mary Free Bed Rehabilitation Hospital
We have the great privilege of helping patients and families re-build their lives. It’s extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients “Ask for Mary,” they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee, from support staff and leadership to clinicians and care providers.
Mary Free Bed is a not-for-profit, nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient, outpatient, sub-acute rehabilitation, orthotics and prosthetics and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation, Mary Free Bed physicians, nurses and therapists help our patients achieve outstanding clinical outcomes. The growing Mary Free Bed System provides patients with access to our unique standard of care.
Mary Free Bed Kids describes the comprehensive rehabilitation services that we provide to children of all ages, throughout Michigan and surrounding states.
Mission Statement
"Restoring hope and freedom through rehabilitation."
Employment Value Proposition
At Mary Free Bed, we take pride in our values-based culture:
- Focus on Patient Care.
- A selfless drive to serve and heal connects all MFB employees.
- Clinical Variety and Challenge.
- An inter-disciplinary approach and a top team of professionals create ever-changing opportunities and activities.
Family Culture. - We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization.
- Trust in Each Other. Each employee knows that co-workers can be trusted to make the right decision for our family, patients, staff, and community.
- A Proud Tradition. Years of dedicated, quality service to our patients and community have yielded a reputation that fills our employees with pride.
Summary
The Vice President will lead with purpose, aligning clinical and operational leaders with strategic growth strategies, marketing, and business development. This role will be responsible for launching and sustaining a pediatric hospital that sets the national standard in rehabilitation care. The Vice President will champion Mary Free Bed Kids as a destination for specialized rehabilitation care, driving innovation, brand awareness, and market expansion across Michigan, the Midwest, and the nation. The Vice President will report to the Mary Free Bed Chief Operating Officer, with additional reporting to the Joint Operating Agreement Advisory Board comprised of leaders from Mary Free Bed and Corewell Health.
Essential Job Responsibilities
Strategic Leadership & Hospital Launch
- Lead the successful launch, opening, and long-term growth of the new pediatric hospital, ensuring alignment with Mary Free Bed’s mission and strategic goals.
- Develop and execute a multi-year strategic plan focused on market positioning, service line expansion, and national reputation.
- Collaborate with executive leadership to pursue strategic partnerships, and innovative care models.
Marketing, Brand, & Business Development
- Serve as the chief driver of the hospital’s brand strategy, working closely with external communications and marketing teams to elevate Mary Free Bed Kids’ visibility and reputation.
- Cultivate and maintain relationships with regional and national providers, health systems, pediatricians, and specialists to build referral pipelines.
- Partner with business development and clinical outreach teams to design and implement high-impact marketing campaigns that promote services to families, referring providers, and health systems nationwide.
- Partner with business development and outreach teams to grow patient volumes, enhance referral experiences, and expand geographic reach.
- Represent the hospital at national conferences, media engagements, and industry forums to build thought leadership and brand equity.
Referral Strategy & Market Engagement
- Own and drive the hospital’s referral strategy, collaborating with access teams to ensure seamless intake and coordination.
- Build and nurture relationships with pediatricians, specialists, health systems, and referral coordinators across Michigan and beyond.
- Analyze referral trends, market data, and competitive intelligence to inform outreach strategies and identify.
Clinical & Operational Collaboration
- Support operational leaders in areas such as staffing, budgeting, facilities, and workflow optimization.
- Promote a culture of continuous improvement, clinical research, and innovation in pediatric rehabilitation growth opportunities.
- Foster a collaborative, interdisciplinary culture that prioritizes patient safety, quality outcomes, and family engagement.
- Support clinical education programs, including residencies and fellowships, to attract and retain top pediatric talent.
Community & Philanthropy
- Serve as a passionate ambassador for Mary Free Bed Kids, engaging families, donors, community partners, and referring providers.
- Partner with the Mary Free Bed Foundation, Corewell Health Foundation, and community leaders to drive philanthropic support and awareness.
- Ensure the voice of children and families informs hospital policies, programs, and services.
Governance & Compliance
- Oversee hospital budgeting, financial performance, and resource stewardship.
- Ensure compliance with state, federal, and accreditation standards for pediatric hospitals.
- Establish and maintain strong relationships with community groups, donors, volunteers, and media.
Leadership Must-Haves will be followed for patient and staff interactions:
- We embrace everyone though:
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- Treating everyone with dignity and respect.
- Opening more doors to opportunity for others to succeed.
- Growing talent and people.
- Ensuring a welcoming experience for all we serve, regardless of origin, race, religion, disability, sexual orientation, or socioeconomic status.
- Taking action against discrimination.
- Honoring our differences and how we collaborate.
- Educating staff, patients, and the communities we care for.
- Restoring hope and freedom, together
- Rounding
- Thank You Notes
- Employee Selection/Peer Interviewing
- Key Words at Key Times
- AIDET® + Promise
- Standards of Behavior
Customer Service Responsibilities
Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.
Responsibilities in Quality Improvement
Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.
Applying: Mary Free Bed has retained Executive Search Partner, The Mav Group, to facilitate the search. Please apply through The Mav Group link in this posting or send resumes and cover letters directly to Bri McKee, VP of Executive Search for Nonprofits & Healthcare, at bri.mckee@themavgroup.com.
Requirements
Essential Job Qualifications
- Bachelor's degree with ten years of progressive experience in hospital operations at the administrative leadership level.
- Graduate level degree is preferred.
- 8+ years of pediatric healthcare experience is preferred.
- Demonstrated success in operational leadership, team development, and strategic implementation.
- Strong communication, collaboration, and relationship-building skills.
- A passion for child development, family-centered care, and innovation in pediatric rehabilitation.
- Excellent written/verbal communication, interpersonal, time management and organizational skills.